SALESMAN LAUGHED AT A WOMAN ASKING ABOUT A PINK LUXURY SUV—THEN SHE ORDERED 20 CARS FROM HIS BIGGEST RIVAL

Chapter 8

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At twenty-two, before the transportation company existed, she had worked as an operations coordinator for a hotel group.

Her mother cleaned rooms in that same hotel for nine years.

Her father repaired commercial refrigeration units.

There had been no family wealth.

No inherited network.

No private school.

The Black CEO had started her business after noticing how poorly corporate travelers were handled when flights were cancelled and hotel transportation collapsed.

She borrowed money.

Leased two black sedans.

Drove one herself on weekends.

Answered phones at night.

Managed bookings from her apartment kitchen.

Her first corporate client came after she spent eleven hours coordinating stranded conference guests during a thunderstorm.

The company grew.

Four vehicles.

Ten.

Thirty.

One hundred.

Six cities.

Then sixteen.

The first time she tried buying three executive SUVs, she had entered a dealership in jeans and a sweater after working overnight.

A salesman ignored her for twenty-seven minutes.

Then asked whether her “boyfriend” was coming.

She left.

Bought elsewhere.

She remembered promising herself she would eventually become too powerful for rooms like that to hurt.

She had been wrong.

Power did not erase the insult.

It merely changed what she could do afterward.

Her phone rang.

Her procurement director.

She answered.

“I just received a Miami agreement for twenty units.”

“Yes.”

There was a pause.

“You switched dealerships.”

“Yes.”

“What happened?”

The CEO looked through the glass showroom.

Inside, the regional director was speaking to the younger salesman.

The older salesman had disappeared.

“Vendor review failed.”

Another pause.

“That bad?”

“Yes.”

“Do you want me to delay execution?”

The CEO thought.

“No.”

“Proceed.”

The procurement director trusted her.

Still, he asked:

“Pricing is two hundred eighty thousand higher over the full package.”

“I know.”

“We can negotiate.”

“Do it.”

“But don't use Atlanta’s incident as leverage.”

“Understood.”

She looked again at the pink SUV.

“Make it about value.”

“Not punishment.”

“Got it.”

The call ended.

The driver opened the door again when the CEO approached.

Before entering, the CEO asked:

“Have you ever bought a car from that dealership?”

The driver glanced at the building.

“No.”

“Why?”

The answer came too quickly.

“My brother tried.”

The CEO stopped.

“What happened?”

The driver shrugged.

“He wanted a performance coupe.”

“Cash buyer?”

“Preapproved financing.”

“What happened?”

“They asked him for proof of income before they'd let him sit in it.”

The CEO's jaw tightened.

“Did he buy there?”

“No.”

“Where?”

“Charlotte.”

The CEO looked toward the showroom one final time.

Pattern.

Perhaps.

Or coincidence.

She would not assume.

That was exactly what she had criticized them for doing.

“Let's go.”

The sedan pulled away.

Inside the dealership, the atmosphere changed the moment she disappeared.

The general manager turned on the younger salesman.

“What happened before we got here?”

The younger man froze.

The regional director intervened.

“Not like that.”

The general manager looked at him.

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SALESMAN LAUGHED AT A WOMAN ASKING ABOUT A PINK LUXURY SUV—THEN SHE ORDERED 20 CARS FROM HIS BIGGEST RIVAL

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